We Know CPR!

You would expect Your Document Emergency Room to know CPR - right?  No, not Cardio Pulmonary Resuscitation - the CPR I am talking about it something that will save your business, your marketing program, and everything else you do in life.  CPR stands for CONSISTENT, PERSISTENT, and RESISTANT.  Let me break them each down.

CONSISTENT - You must be consistent in your goals and your actions.  Look at this Webster's definition of Consistent:

a : marked by harmony, regularity, or steady continuity : free from variation or contradiction>b : marked by agreement : compatible —usually used with with<statements not consistent with the truth>c : showing steady conformity to character, profession, belief, or custom <a consistent patriot>

Set goals for yourself and your organization that are in harmony with your character and your beliefs.  Be regular in expressing those goals to your staff, your customers, or your target market.  Expect consistency from your team.  Do be afraid to remove people from your organization that do not share your goals, or someone from a project that does not share the vision for the project.   The overall steady continuity is greater than any one individual personality.

Watch what the successful members of your team do everyday.  Model their consistency.  It is working!

PERSISTENT - Be persistent in your drive to your goals.  Even in the face of obstacles and adversity.  Once you have set your mind on your goal, commit to achieve it.  Yes, you might have to try different paths.  You might even have to back up and begin again.  But get moving toward your goal with persistence.  And bring your team with you.  Be the GPS that keeps your team on track.  Have you heard your GPS speak the ever annoying “Recalculating” when you have gotten off track?  It’s necessary to remind your team along the way what the destination is.  Persistently share your passion. 

Persistent people begin their success where others end in failure.

Edward Eggleston

RESISTANT - Be resistant to negativity or to those who may tell you that you can’t do it.  Resist things that hinder your progress.  And resist your own self-doubt.  Turn those voices and insecurities into motivation.  Prove them wrong!  Resist the temptation to take shortcuts or to go against your character and beliefs.  The first time you try to get away with it you risk losing the respect and support of your team or your customers. 

And finally, be resistant to insignificant things that compete for your focus; those things that are inconsistent with your goals.  I am certainly not speaking of your family, your friends, or your customers.  I am talking about getting distracted by Farmville when you’re meant to be on Facebook posting a business update to your Fans.  Yes it happens to all of us.  But for those who are successful, focused and motivated, not that often. 

You become effective by being selective.  

 Rick Warren

That’s a great quote...and maybe another blog article?  Consistent, Persistent, Resistant.  Give it a try!  And if we can help you achieve any of these goals with your marketing materials - give us a call!