Are You Using QR Codes?

This is a QR Code.  Your smart-phone has the ability to scan it to take you immediately to a website where you can learn more about our services.  Go to the app store for your phone and search "QR code reader".

What is a QR Code

QR Codes (Quick Response Codes) are the latest in high tech marketing.  Businesses large and small are using them because they are an inexpensive way to direct your customers to your marketing information, or to the information you want them to know and have at their fingertips.  They improve the effectiveness of your marketing campaigns by linking your branded messaging.  They are a call to action that makes the action easier for your customer.  And, they are measurable and track-able, making the return on your marketing investment clear.

You are on the go, and so are your customers.  And your customers are using their smart-phones more and more to gather instant information, and to conduct business.   QR Codes eliminate the need to type in a long web address to get to a website, or to type in your phone number.

A QR Code is scanned with your smart phone camera.   Google “QR Code Reader” to find any number of free (and instantly down-loadable) apps for your phone.  Apple iPhone users will find several Apps available in the App Store.  Then a quick scan with a smart phone camera and you connect print marketing (magazines, postcards, brochures, flyers, product tags, and more) to mobile & online websites (your website, Facebook, Twitter, a special offer, or a product page).  A QR Code printed on your business card can initiate a call from your customer’s mobile phone to you!  It can also create an effortless way for your customer to save your information to their contacts.   You could even create a QR code for every product you sell, linking to that products detail information page.   One recent customer printed a QR Code on their event invitation, linking to a map of the venue.  The choices are endless.

Although used primarily on printed materials, QR Codes can be scanned from a computer screen too.   Try scanning the one above.  It should take you to the Copy Doctor website!

Ways to Use QR Codes

Add them to any print advertising, flyers, posters, invites, etc containing:

• Product details
• Maps to events or of a venue
• Contact information
• Event details
• Special Offers
• Twitter page
• Facebook page
• LinkedIn page
• Website
• Real Estate Listing Details
• You Tube video link
• Customer Surveys
• Grow your mailing list

Tips for Getting Started

Design your marketing program, or print piece, and determine where you want your QR Code to take your customer.  Create your own QR Code at one of the many FREE QR Code Creator websites.  Just Google “QR Code Generator”.  Want help with this, just ask us!

Remember, this is NEW technology, and many of your customers don’t have a clue about it yet.  Educate them ON your marketing piece by telling them what a QR Code is and what they should do with it, like we did below our code above.

One final thing to remember; anything that helps drive traffic to your website helps you increase your sites ranking with search engines.  There is no “pay per click” with QR Codes.  Since you are already investing in print material, add a QR Code without adding any additional cost.  Call us today, and let us help you!