Glossy or Matte?

Have you heard us ask you glossy or matte when you ordered your color copies or posters?  Have you ever wondered which one is better?  The answer is both!  The choice is determined by the purpose of the print or just by your personal preference.

As you probably know from developing your photos (back in the olden days - smile), glossy paper is shiny and more eye catching.  It gives the impression of being high quality.  The colors appear more vibrant and rich.  Glossy is often the choice when producing marketing materials because it is an attention grabber.

Matte paper has a dull, no gloss finish, and gives printed pieces a more artistic or sometimes textured look.  Matte finish is more easily read in most situations and lights.  Matte finish is often chosen for art projects, for black and white photography, or when the print with be framed behind glass.  Matte finish also wears best over time because it is less likely to show finger prints or to attract dust.

Both finishes have cons.  Items printed on gloss can be hard to read in bright light. Gloss will sometimes stick to glass if the item has been framed.  And gloss finished papers attract dust and fingerprints.  The downside of matte finish is that it is less likely to attract attention.  And colors are less vibrant than those printed on gloss.

Can’t make up your mind?  We have samples of both papers and examples of projects printed on them.  Stop by today and let our experts help you chose the right finish for your project!

Happy Passover and Happy Easter!

We hope you have a great long weekend and enjoy the holidays. This spring holiday season is a great time to reflect on how truly blessed we are by our customers and friends.  We appreciate your loyalty and trust.  We wish you and your family a very Happy Passover and Easter! 

Elements That Make A Perfect Logo Design

It is usually created with a combination of elements such as graphics, illustrations, symbols, font, typography etc. A well-crafted logo does wonders for a brand; however a bad one can damage the reputation or create negative image. A logo immediately connects the target audience with the brand, provided it conveys the business philosophy and contains the right elements.
Following are some elements that should be taken care of to come up with good logo design:
1. Simple yet creative: Always remember the KISS rule (keep it simple silly). Logos which are full of colors with no logic behind them always create bad impressions. Hence is utmost important to keep the design simple yet creative. Too many elements can make the logo design complex; therefore it is advisable to use elements in subtle way. It is also important that a logo is esthetically appealing. Presentation of a logo is of utmost importance. The skills of a good logo designer come into play here. Using elements in a way that logo is simple yet esthetically beautiful creates a winning design.
2. Business philosophy: Since a logo provides the brand identity, hence it is extremely important to incorporate the business philosophy and values into the design. A good logo needs to include the brand and marketing message the company wants to convey to consumers.
3. Memorable: Elegant, stylish and creative logos are always memorable. There are several logos which look plain and simple but they are the big brands of the world. A well-designed Logo always creates brand re-call with the target audience.
4. Utility: A logo is used in various mediums. Since it is the brand identity, a logo is used on business stationery, website, brochures, promotional material etc. However, different variations of logo are used on different mediums. A good graphic designer creates a logo with its variations so that the brand owner gets to see its usability. Usually a logo is created in full colors along with a reverse option of Black & White. Hence it is important that the graphical elements are versatile to be used in different mediums. A logo should also be compact enough to be re-sized without compromising its esthetic value.
5. Eternal: A good logo withstands for a long time. It may need minor changes to keep it fresh and prevent it from being outdated. You don't need to change your logo when it already has associations created with your target audience.

Jason Samuel has experience in the field of online brand marketing. His interests includes Internet marketing and research on emerging online design trends logo design & web design.
  
Article Source: http://EzineArticles.com/?expert=Jason_Samuel